Market Survey & Research

The discipline of marketing fundamentally revolves around the principle of identifying, understanding, and fulfilling consumer needs. A comprehensive grasp of consumer behaviour is essential—encompassing what the consumer desires, how they perceive a product or service, the value they seek to derive from it, the factors influencing their brand preferences, and the channels of information that shape their decision-making processes. This understanding serves not only as a cornerstone of successful business strategy but also as a critical input for organizational policy formulation.

Over the past five decades, market research has evolved into an indispensable tool for business sustainability and strategic planning. Its relevance has grown steadily as organizations have come to realize the high cost of market ignorance. Beyond traditional commercial enterprises, the application of market research has now expanded into political, developmental, and other non-commercial domains, where understanding public sentiment and behaviour is equally vital.

In contemporary practice, forward-thinking managers are increasingly focused not only on technical knowledge but also on its practical and profitable application. The dynamic interplay of market data, consumer insight, and competitive intelligence allows organizations to design informed interventions, fine-tune their offerings, and create value-driven engagements with stakeholders.

Accordingly, our consultancy places a strong emphasis on market surveys and research as an essential service domain. We aim to provide actionable insights through empirical data collection, rigorous analysis, and contextual interpretation, thereby enabling our clients to make informed, strategic decisions that align with both consumer expectations and organizational objectives.

New Product Development and launching Survey
- Tests of existing products (consumption)
- Competitive products
- New Product acceptance (Utilization)
- Packing

Sales and Forecasting Research
- Market Trend Analysis
- Short and long – range forecasting
- Pricing Studies
- Continuous Market Monitoring and forecasting

Advertising Research
- Ad effectiveness
- Copy research
- Competitive Advertising
- Media Research

Consumer Behaviour and Satisfaction Research
- Opinion survey
- Behaviour and attitude Research
- Consumer demand and market supply
- Life style and concept evaluation research
- Campaign evaluation research

Sales and Market Research
- Comparative Advertising and sales forecasting
- Measurement of market potentials
- Market share analysis
- Determining Market Characteristics
- Sales analysis (quota and territories)
- Distribution channel
- Test Market Audit