Case Study: Evaluation of MCH services in Trust Hospital

Dr. Harshit Sinha attended Service Management course at IIMA and prepared this case study as project work for the course. The hospital sets an example of growing demand for service industries in health sector. With the advancement of technology, there has been a paradigm shift from market of pure goods to pure services, as it accounts for 40 per cent of total GDP of India. Managing the services with the motive for making profit for an organization is truly an economic event that adds value to the GNP of the country. However, it becomes a challenge in itself in managing public services without any intention of profit. In India, poorly managed public services are always neglected the large gap between demand and supply exists because of growing population. The poor supervision has affected accountability. Besides, inadequate or poor logistic support, monopoly of these services, mal-administration, low expectation and more over ignorance of the standards for the minimum for such services has directly affected the service industries. This has shaken the confidence of the people from the government public utilities. Further, it also gives rise to ~.: alternative opportunities for private services organization (enterprises) who usually charge a higher amount for their services, that is beyond the reach of the common man. To counter the monopoly of such (the profit making) enterprise in service sector, the necessity to serve the people irrespective of profit with all devotional efforts has drawn much public attention. Simultaneously, the concept of TRUST has also emerged. However, these philanthropic activities are an age-old profession, in recent times, such institutions acknowledged by both the people and the state authority. However, the accountability of such institutions are unexplored from service point of view. An attempt made by Dr. Harshit Sinha to know effectiveness of public health services through Trust hospital. The lesson learn could be future policy implication in health sector for sustaining such public services through institution managed by Trust in developing country like India. This case study readily available in IIMA Library as service management case study of 8th April 1999