India is committed to achieve reduction in maternal and infant mortality rates as articulated in the National Population Policy 2000. Thus, the Government of India has given efforts aimed at lowering maternal and infant mortality by promoting institutional deliveries under the national Family Welfare Programme. The Government of Gujarat has implicitly adopted the same and initiated “Chiranjeevi Yojana” for BPL families to promote institutional delivery through partnership with private doctors. It is envisaged that this effective package of obstetric and child health services provided within reach of the communities and families living below poverty line can successfully reduce maternal and childhood. Owing to its previous two studies, The Indian Institute of Management, Ahmedabad  in its continuing efforts decided to undertake pilot study where this scheme have been launched and must have completed one year of its implementation. Dahod was one of the pilot districts, where this scheme was launch with other four backward districts in Gujarat and which has been in operation since one year. This study was aim to understand the utilization pattern among women and measure the impact with previous delivery and with general population. The scheme was thoroughly evaluated taking the perspectives of both clients and service providers associated with this Yojana. A critical analysis is done with other ongoing schemes, initiated under NRHM and explores the effective ness of the package of Chirnajeevi Yojana. Circulation: Easily available on IIMA site